3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. In 2020 alone, livestreaming generated $135 billion in Chinese ecommerce sales , but livestreaming in the U.S.
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