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5 Ways NFTs are Creating a New ‘Metaverse’ for Digital Engagement & Commerce

Retail TouchPoints

Although NFTs, or non-fungible tokens, have garnered a lot of buzz in cryptocurrency circles, executives in potentially impacted industries — namely retail and digital media — have questioned their staying power. Omnichannel Activation via ‘Physical Twins’. No “hot” tech trend is safe from scrutiny — and NFTs are no exception.

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