Composable Commerce: Commerce’s Great Unbundling
GetElastic
APRIL 6, 2022
As of 2021, 40% of Nike’s revenue is D2C, and 22% is generated via Nike.com. Beyond the website alone, larger brands and branded manufacturers are waking up to the fact that merchandisable moments are everywhere: from influencers, to live shopping, to emerging channels like the metaverse. The composable pattern: not just commerce.
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