2024 Customer Data Management White Paper 
Smile.io
NOVEMBER 14, 2023
Blog Jonathan Roque The next step, start capturing first-party data through server-side tracking. Then you will be able to equip your ecommerce managers, paid performance marketers, and other team members with accurate customer data. Want to dive deeper into the topic?
Retail TouchPoints
SEPTEMBER 13, 2021
And yet, despite this recent huge growth in ecommerce, physical retail still maintains a firm foothold: Forrester predicts that the vast majority of retail — 72% — will still take place offline as far out as 2024. Key to success will be the ability to offer a unified, seamless flow, from online to brick-and-mortar and back again.
Expert insights. Personalized for you.
46 
Let's personalize your content