Retail TouchPoints
MARCH 8, 2021
Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. This comes down to leadership training for store managers and not undervaluing those frontline staff, which is often a problem in the retail sector.
Kissmetrics
JULY 25, 2017
If you’re truly data driven, you can even have the system crunch the numbers and figure out the average cost to acquire people who downloaded your white paper, for example. These are the kinds of insights you simply don’t get by looking at pure sales-focused conversion data. “Which email encouraged them to do so?”.
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Smile.io
NOVEMBER 14, 2023
Blog Jonathan Roque The next step, start capturing first-party data through server-side tracking. Then you will be able to equip your ecommerce managers, paid performance marketers, and other team members with accurate customer data. Want to dive deeper into the topic?
Kibo
MAY 20, 2014
Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Here’s how it works.
Dynamic Action
SEPTEMBER 11, 2017
DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Lesson #1: Form a complete view of the customer experience. Lesson #5: Forget average, focus on weird.
365 Retail
MAY 7, 2024
If the data isn’t correct, if the data can’t be connected back to an identified individual or household, or if the data is housed across disjointed silos, a marketer’s efforts to activate it will be stymied. Stay tuned for insights that will revolutionise your approach to customer engagement and drive measurable business growth.
Ecommerce Platforms
OCTOBER 25, 2019
These days, the digital world, combined with mobile point of sale systems, easy eCommerce management options and a range of other tools means that it's easier than ever to launch your own business online. WePay Review: Fraud Protection and Risk Management. WePay claims that protecting customer privacy and security is essential to them.
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