2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement
Retail TouchPoints
JUNE 27, 2023
Earlier in June, the company began accepting reservations for ad slots from Q4 2023 through 2024. The campaign delivered an estimated 350,000 verified customer impressions, according to Vericast, and 85% of consumers who visited the custom landing page they were led to opted in to providing data.
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