How AllSaints’ New App is Engaging its Most Loyal Customers to the Tune of 5X Higher Conversion
Retail TouchPoints
APRIL 29, 2024
James Reid, Chief Innovation Officer, AllSaints Those are tough odds for any one app to face, but it didn’t intimidate British fashion brand AllSaints or its Chief Innovation Officer James Reid. In October 2021 the company underwent a massive replatforming, moving from a bespoke in-house ecommerce system to Salesforce Commerce Cloud. “As
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