6 Strategies for Collecting Customer Data for Early Personalization
Sailthru
FEBRUARY 5, 2020
Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. Shipping fees are the most common catalyst; however, 34% of consumers have abandoned carts because they simply didn’t feel like creating accounts. Worse, you could lose their trust.
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