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4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience

Sailthru

As ecommerce growth continues to explode, UBS analysts project that by 2025, 75,000(!) Clearly this means that consumers are collectively over brick-and-mortar shopping, right? However, we also found that people generally prefer shopping in brick-and-mortar stores. DSW also uses its app to better bridge online and in-store.

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How Will Online Buying Evolve in 2022 and Beyond?

GetElastic

Now that life is getting back to some normalcy just having a shopping cart online or mobile app is not going to be enough. Buying behavior has shifted and we the buyer are expecting better, multi-channel experiences. So, this shift is not only changing the experience online it is also changing how we interact in person.

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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. The vast majority of online shopping carts are abandoned and to understand why, Baymard Institute surveyed more than 2,500 people last year.