How an Omnichannel Approach Can Build a More Diverse Customer Base
365 Retail
MARCH 13, 2023
According to Harvard Business Review, 73% of all consumers now use multiple channels during their purchase journey. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits? For e-commerce retailers, the spotlight is on the number of different platforms that can be used to shop.
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