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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others. billion by 2027, with a compound annual growth rate of 19.9% The global loyalty management market stood at $2.47 during the forecast period.

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Point of Sale Features for Multichannel Retailers: Key Features To Consider

Korona

Despite the sheer diversity of all these channels, one crucial tool can synchronize sales and customer data across these platforms: POS software. However, choosing the right POS software can be difficult, especially if running a multi-channel retail operation. million by 2027.