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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

These are the smaller products, maybe those lower-priced accessories, which can be left for Google to deal with. Google will then optimize for best-fit based on transaction history: but it doesn’t always mean Google will do the best possible job. Let’s take an example of an online retailer of car wheels and accessories.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

The clothing & accessories category hit $22 billion in sales while general merchandise brought in $62 billion. Virtual reality (VR) and AR have grown for use cases relevant to ecommerce brands like the ability for shoppers to try on make-up or accessories virtually or see how a product would look in a certain room by uploading a photo.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

The clothing & accessories category hit $22 billion in sales while general merchandise brought in $62 billion. Virtual reality (VR) and AR have grown for use cases relevant to ecommerce brands like the ability for shoppers to try on make-up or accessories virtually or see how a product would look in a certain room by uploading a photo.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Apparel & accessories saw the sharpest decline at 16.4% Conversion optimization during COVID-19. By utilizing specific statistical methods, testing micro-conversions like add-to-cart events or PDP views, and iterating on and expanding winning tests, you can test faster than your competitors and stay ahead of the curve.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

The clothing & accessories category hit $22 billion in sales while general merchandise brought in $62 billion. Virtual reality (VR) and AR have grown for use cases relevant to ecommerce brands like the ability for shoppers to try on make-up or accessories virtually or see how a product would look in a certain room by uploading a photo.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Virtual reality (VR) and AR have grown for use cases relevant to ecommerce brands like the ability for shoppers to try on make-up or accessories virtually or see how a product would look in a certain room by uploading a photo. Apparel & accessories saw the sharpest decline at 16.4% Conversion optimization during COVID-19.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

Apparel & accessories saw the sharpest decline at 16.4% Conversion optimization during COVID-19. By utilizing specific statistical methods, testing micro-conversions like add-to-cart events or PDP views, and iterating on and expanding winning tests, you can test faster than your competitors and stay ahead of the curve.

eCommerce 147