How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]
ROI Revolution
AUGUST 5, 2021
The clothing & accessories category hit $22 billion in sales while general merchandise brought in $62 billion. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 65% express the need for more frequent communication with customers.
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