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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

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Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Retail TouchPoints

With ecommerce sites in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong and Taiwan, Zalora features a range of products from more than 3,000 brands across a categories including apparel, footwear, accessories, beauty, “pre-loved” (secondhand), home and lifestyle.

Mobile 246
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Retail Ecommerce Ventures Acquires Stein Mart for $6.02 Million

Retail TouchPoints

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV plans to build on Stein Mart’s earlier ecommerce efforts in the retailer’s second life.

eCommerce 232
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 328
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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But since customers demand choice, global brands need the right partners with the expertise to broaden the product catalogue. These partners enable brands to offer more products to more customers in more places. Customisation Amazon makes excellent use of customer data.

eCommerce 139
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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Omnichannel Ecommerce Personalization The goal of omnichannel ecommerce personalization is to establish a unified and consistent experience across multiple channels, allowing businesses to interact with shoppers at various points in the customer journey. Urgency Messaging 8.

eCommerce 129