The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides
BigCommerce
JUNE 22, 2017
Monetary analysis is the total order value over a period of time –– typically a over a year. Each customer record should have the following fields in order to carry out RFM analysis for your store: Total Order Value. BigCommerce Ecommerce Analytics offers this view out-of-the-box. Average Order Value. Total Number of Orders.
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