16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS
Inflow Insights
APRIL 16, 2019
But many eCommerce teams don’t have a specific approach when it comes to mobile users, aside from reducing mobile bids — which can be a wasteful approach. We repeat the search query analysis as mentioned in strategy #1 to segment mobile customers so we can determine a historic mobile-only ROAS.
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