ar-and-vr-in-retail-do-shoppers-buy-the-hype 
GetElastic
JULY 9, 2019
Virtual reality (VR) is projected to generate $1.8 billion for retail and marketing by 2022 and its baby cousin augmented reality (AR) already hit $3 billion in 2018. And consumer research suggests shoppers dig immersive experiences: 71% of shoppers would shop with a retailer more often if it had AR.
RTP blog
AUGUST 10, 2018
By Ed Kowalski, Sutherland Every retailer knows customer experience is paramount in today’s competitive landscape. According to Forrester , we are five years into the “Age of the Customer,” which requires brands to completely overhaul the way they are conducting business. What’s a brand to do in the face of this new landscape?
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