The Past, Present, and Future of eCommerce with Shopify
Groove
JULY 29, 2022
B2C Focused While other platforms are focused on other verticals such as B2B, Shopify focuses primarily on the business or direct to consumer segment of the market. This means that the lower priced plans do not offer advanced options such as tiered pricing, wholesale pricing, and pricing rules that B2B companies rely on.
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