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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

Another great way to personalize messages for each subscriber is to remind customers when they abandoned their shopping cart and to offer product recommendations based on their past purchase history. No matter whether you're selling consumer goods or B2B services, delight customers even after they've purchased by delivering value.

Marketing 367
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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Commerce [functionalities] used to be expensive to deploy and hard to maintain, but now you have multi-tenant SaaS MACH-based commerce vendors, so it makes much more sense to pay a nominal fee to use, for example, our shopping cart versus building something and maintaining that. View the session on demand.

POS 298
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Ecommerce Statistics

Ecommerce Platforms

57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 62% of B2B marketers said the increasing lead generation is the most important goal for landing pages. (Fireclick/MarketingSherpa/com, 2014). IBM, 2011).

eCommerce 187