B2B Consumer Goods Omnichannel Shopping Carts 
Retail TouchPoints
MARCH 30, 2023
Bruno and Brendan Witcher, VP, Principal Analyst at Forrester , spoke during the Preparing for the Evolution of Omnichannel: How to Build a Unified Commerce Culture webinar. Developers are expensive, and no developer wants to get out of bed and fix a big queue of tickets around pricing errors in the shopping cart.” “It
Ecommerce Platforms
APRIL 28, 2018
57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 62% of B2B marketers said the increasing lead generation is the most important goal for landing pages. (Fireclick/MarketingSherpa/com, 2014). IBM, 2011).
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