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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

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4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions

FastSpring

A potential customer visits your site and leaves without buying, but while they’re there you place a tracker on them. Once SaaS companies figure out how to harness retargeting as a marketing tool, it can be one of the most successful ways to nurture and convert prospects into paying customers. That’s a lot of potential customers.

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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

You can engage with potential customers in a way that boosts trust and develops a sense of brand loyalty. It's a fantastic way of providing value to customers- so, get on the bandwagon! Obviously, customer retention is key to a successful online store; repeat customers are way more profitable than one-off purchasers.

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How to Do Quarterly Content Planning to 10x Content Output

Kissmetrics

A few business goals you can achieve with your content include: brand awareness customer acquisition sales customer retention engagement levels. To ensure you’re targeting the right audience, you need to conduct audience research and build personas representing your ideal customer. White Papers.