Ecommerce Statistics
Ecommerce Platforms
APRIL 28, 2018
57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions. Ecommerce sales account for just 8% of total retail sales in the U.S. (Fireclick/MarketingSherpa/com, 2014).
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