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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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Better customer experience means targeting people, not buyers

GetElastic

However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective. Personalization is an increasingly important aspect of the customer experience. Consider how a customer engages with your brand today.

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The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

Reading Time: 11 minutes Dotdigital is a popular customer engagement platform. It’s known for its data-driven approach to improving customer experiences. It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Here’s how to ace your loyalty program: Personalize – As our ability to hone in on relevant customer data increases, so does our ability to market targeted offers to customers. More and more, customers expect all brands to know what they like and to send them offers that are of value to them.