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Personalized Marketing Equals Better Marketing Results

Optimizely

Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line. According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277
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24 eCommerce Experts to Follow Now

GetElastic

He spent years in direct marketing having co-founded a successful catalog firm, and was recently named a Top 50 Global Thought Leader on Customer Loyalty. He has been quoted in the Wall Street Journal, Internet, Retailer, Bloomberg, and more. itok=NKOQLXM0","video_url":"[link] Video (Responsive)."]}.

eCommerce 113