B2C Customer Retention Multi-channel Strategy 
Omnisend
JANUARY 8, 2024
While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position. Let’s explore the value repeat clients and customers can bring to your business.
Kissmetrics
AUGUST 6, 2021
It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.
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AcquireConvert
NOVEMBER 24, 2022
Business to consumer (B2C): the process of selling products and services directly between a business and customers who are the end-users. Buyer personas: fictional profiles of ideal types of customers. Discount codes: an ecommerce sales strategy that incentivizes purchases from new or existing customers with in-store discounts.
Retail TouchPoints
MARCH 30, 2023
Retailers’ Reluctance to Put POS in the Cloud Stymies Unified Commerce Progress Many things can hamper retailers’ efforts to pursue a unified commerce strategy, from internal organizational silos to outmoded managerial incentive structures. Or ask a customer for their email address, or deliver a promotion? View the session on demand.
BigCommerce
AUGUST 8, 2017
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex.
Kibo
OCTOBER 18, 2021
Every retailer wants their customers to have the best possible customer experience with their brand, and a disappointing CX is now a major turn-off for consumers. But what’s the best way to achieve it in a highly competitive, multi-channel world? . Firstly, customers are prepared to pay more for a great experience.
Kibo
MAY 14, 2014
Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. Today, that same merchant must enable a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale or, what’s worse, the customer.
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