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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

If you’re not present where buyers are shopping , you risk losing critical connections to a portion of your customer base. More customer data from direct interaction with consumers . First, ensure your website syncs with your overall structure in terms of product data, fulfillment and inventory. The bottom line?

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

If you’re not present where buyers are shopping , you risk losing critical connections to a portion of your customer base. More customer data from direct interaction with consumers . First, ensure your website syncs with your overall structure in terms of product data, fulfillment and inventory. The bottom line?

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Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

Reading Time: 11 minutes Dotdigital is a popular customer engagement platform. It’s known for its data-driven approach to improving customer experiences. It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. Omnisend G2 rating : 4.5/5