Inflow Insights
OCTOBER 14, 2021
However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. B2B eCommerce Strategies for SEO. B2B eCommerce Marketing Strategies for PPC. CRO Strategies.
Inflow Insights
APRIL 3, 2020
That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Plus, many businesses serve both types of customers on their platforms.
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FastSpring
DECEMBER 18, 2020
As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.
BigCommerce
FEBRUARY 13, 2018
From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Keep in mind that ecommerce has a few different spelling variations. Types of Ecommerce. Let’s look at each type of electronic commerce in a bit more detail.
Optimizely
JUNE 28, 2018
Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.
FastSpring
JANUARY 8, 2019
The largest 3rd party ecommerce platform. A blog should be included on your ecommerce site. Most ecommerce platforms have a built-in blogging function, so you can attract both traffic and links to your store. Business to consumer (B2C). Pay Per Click (PPC). Amazon Marketplace. Bounce rate. FastSpring.
Inflow Insights
APRIL 16, 2019
Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. All you need to participate here is a product feed and an eCommerce website. eCommerce Approach and Test Everything.
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