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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A security mechanism that determines if a payment account has sufficient funds to complete a given transaction. The average value a customer spends in a typical visit to a business. The AOV can be calculated by dividing the total number of orders received by the total sales revenue. Business to business (B2B).

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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. This cart abandonment email from Casper is both persuasive and low-pressure—a win-win! .

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Google Shopping: The strategy of using Google Shopping to earn middle and bottom of funnel traffic (i.e.

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