Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. This cart abandonment email from Casper is both persuasive and low-pressure—a win-win! .

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Kissmetrics

MAY 18, 2021

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. Other metrics, such as bounce rates, time on site, shopping cart abandonment , cost per conversion, and clicks should be considered when measuring the success of your CRO program.

eCommerce 280

eCommerce SEO Improvements Document 280

GetElastic

SEPTEMBER 15, 2021

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. However, it is important that B2B organizations do not become trapped in a B2C personalization mindset.

B2B 146

B2B eCommerce Customer SEO 146

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Google Shopping: The strategy of using Google Shopping to earn middle and bottom of funnel traffic (i.e. Are the most expensive and broad keywords out of reach for your PPC budget? Use Google Shopping.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). Pay Per Click (PPC). Shopping cart. Business to business (B2B). Business to business refers to the business that is conducted between companies, rather than between a company and individual consumers. Call to action (CTA). A leading, worldwide payment processing company.

Merchant Services 65

Merchant Services Payment Services Payments eCommerce 65