Try This Test: Add a Prominent “Email Cart” Feature for High-Consideration Purchases
ROI Revolution
OCTOBER 17, 2019
We had a concern that users were using the shopping cart as an on-site comparison tool, and then leaving the site to do further price comparisons on the web. Potential customers were either abandoning the site, or upon return may have had to rebuild their cart. confidence level. Try It Yourself.
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