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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

According to the survey of American shoppers: 74% shopped at large retailers. 36% shopped at category-specific online retailers. Great SEO on your site , blog or product descriptions will help shoppers in the consideration stage. 54% shopped at ecommerce marketplaces. 44% shopped at web stores.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The cart or the SaaS platform manages PCI compliance for the brand, as well as checkout best practices, and pulls on APIs or EDIs to sync with other decoupled solutions to ensure brand data is updated across the board. Other decoupled solutions a CaaS provider works with include: CMS.