Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. If omnichannel centers on the customer, then it makes sense that omnichannel should center on a customer technology: the CRM. The process for omnichannel is integrating new channels with the sales engine. of the cart contents.
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