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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

For example, BigCommerce divides the “Solutions” section of their website into use cases like “B2B” and “Wholesale” as well as different industries: Then they publish content specific to that use case or industry. You can learn how to do a content audit in the case studies and strategy guides below: Content Pruning Case Study #1.

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