Channel Consumer Goods Conversion Optimization Small Business Retail 
Ecommerce Platforms
APRIL 28, 2018
42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% The average conversion rate of a Facebook ad Is 9.21%. Ecommerce sales account for just 8% of total retail sales in the U.S. (Econsultancy, 2012).
ROI Revolution
AUGUST 5, 2021
Claim your copy so you can profit off of this channel’s meteoric rise. Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases.
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ROI Revolution
MARCH 2, 2021
As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). Ecommerce retail sales are projected to grow 14.3% Retail ecommerce sales grew 27.6%
ROI Revolution
DECEMBER 2, 2021
Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. With significant supply chain concerns, consumers started shopping for holiday gifts earlier than ever. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items.
ROI Revolution
JULY 1, 2021
Claim your copy so you can profit off of this channel’s meteoric rise. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Total retail sales will reach a record $5.86 Retail sales will remain steady at around 3.5%
ROI Revolution
JUNE 1, 2021
In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. Email will be the top channel that brands use to communicate with customers and prospects in 2021, though voice search and ads are also making their way up the ladder.
ROI Revolution
MAY 6, 2021
Many retailers have been forced to carefully rethink their strategy in light of COVID-19. Gap plans to double its online business by the end of 2023 and is building a $140 million warehouse to make it happen. At the same time, the retail giant is shutting roughly 30% of its North American stores. March 9 update.
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