Channel Customer Retention Data eCommerce Analytics 
Omnisend
SEPTEMBER 9, 2021
Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. The Importance of Data-Based Marketing in Ecommerce.
Smile.io
JUNE 5, 2024
The sole purpose of a loyalty program is to turn one-time customers into repeat customers and build a loyal following. Shopify Plus brands utilize loyalty programs to increase repeat purchase rates and boost customer retention. What is a Repeat Customer, and Why are they Profitable?
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Omnisend
MARCH 8, 2021
Understanding ecommerce metrics allows you to identify your strengths and weaknesses, gauge your performance against your competitors, and learn how different tactics affect your overall strategy. Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce.
Omnisend
SEPTEMBER 30, 2021
To grow your business and achieve your goals, you need to make good use of ecommerce reporting. Thankfully, ecommerce analytics have moved on from manual input. Now, there are advanced ecommerce reporting tools that make the life of a merchant much easier. Gone are the days of relying on excel spreadsheets and graphs.
Ecommerce Platforms
MARCH 15, 2021
This “plug ’n’ play” tool seamlessly integrates with your ecommerce store to provide advanced ecommerce data, a CRM, and email marketing tools. So, in this Metrilo review, we’re putting this platform under the microscope to see whether they truly provide everything you need to help your ecommerce brand grow.
Ecommerce Platforms
JULY 10, 2021
If so, you're likely already relying on analytics tools to provide that data. Using analytics unlocks a fair few benefits, including: Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service. . Get a proper feel for customer retention and churn.
BigCommerce
JUNE 13, 2017
After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. You can clearly see the number of new vs. returning customers. How to Use CLV — and Why it Matters.
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