Remove Channel Remove Customer Retention Remove Shipping Costs Remove Specialty Retailers
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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

So the little guys, the little customers had the same sort of bespoke ordering and pricing and customer service and shipping fulfillment processes that a big customer might impose upon you. And it’s really quite expensive to service them. And oftentimes, it’s related to a channel or a geography.

article thumbnail

Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

So the little guys, the little customers had the same sort of bespoke ordering and pricing and customer service and shipping fulfillment processes that a big customer might impose upon you. And it’s really quite expensive to service them. And oftentimes, it’s related to a channel or a geography.