Using Customer Lifetime Value (LTV) to Grow Your Business
eCommerceFuel
NOVEMBER 10, 2017
LTV Meaningful for Small Businesses. So one company a maker of their own product which is sold primarily through online but also through a network of wholesale customers and that had grown let’s call it organically, you know, in a very ad hoc manner. Where I found myself applying it is usually about a customer category.
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