Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. The main reason for this is the rise of CRMs as the central hub of all of your channels and systems. This isn’t a fiction-writing seminar. Everything else (besides your ERP and business intelligence) is a channel, not a repository.
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