Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. The main reason for this is the rise of CRMs as the central hub of all of your channels and systems. For example, they may reach out to you about Category X, but they spent considerable time browsing Category Y.
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