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Ecommerce Glossary

AcquireConvert

Cart abandonment rate: a key metric for ecommerce stores, measuring the ratio of shoppers who add items to their cart but abandon the store before checking out: divide the number of completed transactions by the overall number of shopping carts created and multiply by 100 to get the percentage of successful transactions.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Nearly 70% of carts end up abandoned online, and about 85% of mobile shoppers exhibit this behavior. While it’s easy to rationalize cart abandonment as a standard practice, it is much more than a modern-day version of window shopping. There is no single reason why consumers choose to abandon their shopping carts.

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How to Use Facebook Messenger to Sell More E-Commerce Products

Kissmetrics

There are many services out there that will help you set up Facebook Messenger Chatbots, such as Mobile Monkey. The Facebook Live Chat Shopify app allows you to provide chat on your Shopify website, whether they’re on mobile or not. Mobile Friendly (for some tools). Make sure all of your content is mobile-friendly.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.