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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

Mobile shopping continues its rapid rise to constitute over 63% of e-commerce sales. Statistics confirm that there were over 215 million new social media users as of October 2023 compared to the same time in 2022 to increase social commerce. All of it added to the rise of e-commerce sales from 5.7 trillion dollars from 2022 to 2023.

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Try This Test: Add a Prominent “Email Cart” Feature for High-Consideration Purchases

ROI Revolution

We had a concern that users were using the shopping cart as an on-site comparison tool, and then leaving the site to do further price comparisons on the web. Potential customers were either abandoning the site, or upon return may have had to rebuild their cart. Try This Test: Featured Testimonial on Mobile Cart.

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Q4 Ecommerce Benchmarks Reflect Dramatic Acceleration in Online Shopping

Kibo

Some of the big shifts we saw in Q4 2020 were: More desktop and tablet activity globally and in the United States year over year (YOY); while mobile activity slowed in both regions. mobile activity registered at the highest levels since Q4 of 2019 in Q4 of 2020. Q4 Ecommerce Benchmarks Report Shows Average Page Views Took a Hit.

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Ecommerce Glossary

AcquireConvert

Cart abandonment rate: a key metric for ecommerce stores, measuring the ratio of shoppers who add items to their cart but abandon the store before checking out: divide the number of completed transactions by the overall number of shopping carts created and multiply by 100 to get the percentage of successful transactions.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Nearly 70% of carts end up abandoned online, and about 85% of mobile shoppers exhibit this behavior. While it’s easy to rationalize cart abandonment as a standard practice, it is much more than a modern-day version of window shopping. There is no single reason why consumers choose to abandon their shopping carts.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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How to Use Facebook Messenger to Sell More E-Commerce Products

Kissmetrics

There are many services out there that will help you set up Facebook Messenger Chatbots, such as Mobile Monkey. The Facebook Live Chat Shopify app allows you to provide chat on your Shopify website, whether they’re on mobile or not. Mobile Friendly (for some tools). Make sure all of your content is mobile-friendly.

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