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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. Then, 61% said their likely next step would be an online search or to visit an online retailer (only a small percentage said they’d go straight to a brick-and-mortar store or ask others for advice at this point).

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Consumers Are Shopping in More Locations Than Ever. Target (40%).

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. For these reasons, the ecommerce platform is becoming a must-have for smart retailers. Mobile shopping is on the rise. Even before COVID-19, it was one of the fastest growth channels.

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7 Strategies to Convert Comparison Shopping Consumers

UpSellIt

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping?

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Our research shows that online sellers on 3+ channels see significantly higher revenue than single-channel sellers. NovelTea Tins distributes its products via multiple ecommerce and physical channels.