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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Consumers Are Shopping in More Locations Than Ever. Target (40%).

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. For these reasons, the ecommerce platform is becoming a must-have for smart retailers. Mobile shopping is on the rise. Even before COVID-19, it was one of the fastest growth channels.

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Why sell on Amazon: It’s a profitable channel for many business types.