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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Different teams need access to the platform to update the product catalogue, design new pages, pull reports, and make changes for SEO. Mobile shopping is on the rise. Mobile-centricity.

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Amazon Prime Day 2020 Prep (Part 4): Prime Day Digital Advertising Strategies

ROI Revolution

Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness. Amazon Stores offer qualified brands the chance to design and create multi-page stores that showcase their brand’s products on desktop, mobile, and tablet. Prime Day shoppers will look outside of Amazon to comparison shop. Prime Day Beyond Amazon. 7 in 10 U.S.

Webinar 148
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Ecommerce Glossary

AcquireConvert

Comparison shopping engines: websites that allow shoppers to browse the same product sold by multiple retailers, e.g., Google Shopping. Customer acquisition: the process of attracting new customers to your business, usually through your marketing strategies (SEO, social media marketing, content marketing, etc.).