The State of Ecommerce Customer Loyalty in 2023
Smile.io
FEBRUARY 2, 2024
Year-over-year comparisons of 6 key retention metrics based on Smile’s network of merchants, categorized by industry and merchant size. has built up a decade of all-time data with over 700 million shoppers and over 800 million point transactions of customers earning and redeeming points with ecommerce brands.
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