Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers with an intent to purchase will likely go directly to marketplaces or comparison shopping engines. You can also take advantage of email marketing for lead nurturing and brand advocacy.
Let's personalize your content