article thumbnail

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices.

B2C 231
article thumbnail

6 Valuable Lessons from Etail East 2018

Optimizely

Whether you couldn’t attend the conference yourself, or you couldn’t see every session you wanted while you were there, we’ve got you covered. More and more, brands are looking to own their communication with customers, focusing on the repeat purchase and driving customer loyalty. Omnichannel is Still Tough to Achieve.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Major Takeaways from Shoptalk 2018

Optimizely

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Customer data creates seamless customer experiences.

B2C 150
article thumbnail

The Best CRM Software Guide (10 Top CRM Tools in 2020)

Ecommerce Platforms

So, let’s explore every single one of them as we highlight their core features for marketing automation, customer data management, lead scoring, sales forecasting, pipeline management, lead generation, workflow management, project management, task management, sales automation, email marketing, etc.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Google transitioned its Cloud Next 2020 conference to be held online, and Adobe did the same with their annual Adobe Summit conference.

eCommerce 197
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Google transitioned its Cloud Next 2020 conference to be held online, and Adobe did the same with their annual Adobe Summit conference.

eCommerce 158
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Google transitioned its Cloud Next 2020 conference to be held online, and Adobe did the same with their annual Adobe Summit conference.

eCommerce 148