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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Consumer electronics websites (45%). Similarly, fulfillment options such as Amazon FBA, drop shipping, and third-party logistics (3PLs) help accelerate growth. But according to a study by BazaarVoice , 76% of Prime Day shoppers plan to visit other channels before purchasing from Amazon. They are looking at: Walmart (46%).