Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
Consumer electronics websites (45%). With mobile devices handy, there’s no limit to where shoppers can discover and purchase items. Target consumers at different stages of the buyer’s journey. Similarly, fulfillment options such as Amazon FBA, drop shipping, and third-party logistics (3PLs) help accelerate growth.
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