Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season
Retail TouchPoints
AUGUST 28, 2023
“For the back-to-school season, 42% of consumers say they are spending more, but 57% are trading down for lower prices,” said Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce during an Aug. 22, 2023 briefing.
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